Ideas

Explore the latest trends and get inspired by new ideas

Chris Lema Shares 5 Stages of Creating a Compelling Business Narrative + How to “Get Your Customers to Cross the River”

“The core goals when it comes to shaping narratives are usually either pain reduction or goal acceleration”

Pitching Branded Content Ideas That Get Companies Excited

A few things to keep in mind to come up with an idea that will make everyone excited

Melanie Deziel: 5 Top Secrets to Succeeding in Native Advertising

Native advertising expert and consultant Melanie Deziel shares how publishers and brands can succeed in this new industry