Ideas “Getting Your Customers to Cross the River”: Chris Lema Shares the 5 Stages of Creating a Compelling Business Narrative “The core goals when it comes to shaping narratives are usually either pain reduction or goal acceleration”
Ideas Melanie Deziel: 5 Top Secrets to Succeeding in Native Advertising Native advertising expert and consultant Melanie Deziel shares how publishers and brands can succeed in this new industry
Ideas A guide to grids for media and bloggers What they are, how they were first used and their significance in media design
Ideas How to use grids: best practices for beginners How to use Setka Editor and other web design services when working on the design of your articles
