Accent is a publication covering the forefront of content experience design on the web

We look for the best of content experience design across industries—from top-tier journalism to content marketing to internal communications—to provide ideas, inspiration, and actionable steps for anyone who wants to build a better reading experience for their users (and, in turn, improve their business KPIs).

Accent’s main goal is to help break down how industry leaders approach content design to tear down any barriers for people who want to elevate their posts, pages, blogs, ebooks, and more. Expect deep dives into the most forward-thinking content design on the web, profiles of top professionals who are passionately building extraordinary reading experiences, research into why good content design is critical, and actionable guides to help you improve every page you publish.

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Accent was launched by Setka, the company behind Setka Editor, a WYSIWYG editing tool that helps content creators easily implement content design best practices without having to code. Thousands of brands, publishers and media players from around the world work with Setka Editor to enrich the reader experience and improve the ROI.

Setka is on a mission to promote a data-driven approach to improving editorial design, and ultimately completely transform the experience of reading content on the web.

Meet the minds behind Accent

KATYA BAZILEVSKAYA

Katya Bazilevskaya is the CEO and co-founder of Setka. Katya began her career in communications strategy at Publicis Groupe Media working for brands like Coca-Cola, Levi’s, Volvo, P&G and MARS. She’s co-founded and led several companies to success, including Eastern Europe’s leading digital media and branded content agency spread across four countries and 11 cities, attracting over 11 million unique monthly visitors across all online properties.

Katya has served as an active judge at Cannes Lions as well as the Webbys , and has been recognized as a Young Communication Entrepreneur by the British Council and Young Media Manager of the Year by PWC & Odgers Berndtson. Her team’s work has received over 65 international awards including Cannes Lions, Native Advertising Institute, the Webbys, D&AD, One Show, Eurobest, and many others.

She believes in the transformative power of smart, standout content design, and is excited to spread that message through her work with Accent.

Editor in Chief

ANASTASIA DYAKOVSKAYA

Contributing Editor, Advisor

EMMA NORRIS

Contributing Editor

MICAELA MARINI HIGGS

Contributing Editor

ERIN GREENAWALD

Contributing Editor

ANNA SAVINA

Contributing Editor

JÉRÉMIE CLAEYS

Illustrator

Nikolay

Korobochkin

Engineer

SERGII RODIONOV

Art Director

Dmitry
Raspopov

Designer

LIA BEKYAN

Photographer & Producer

ALEX AVERIN

Engineer

JOÃO FAZENDA

Illustrator

GRIGORY RUDKO

Photographer

NATALIA LIPCHANSKAYA

Photographer

SASHA KATZ

Illustrator

OLEG UPITT

Editor

KSENIA BABUSHKINA

Photographer

DAMIEN WEIGHILL

Illustrator

NATASHA DZHOLA

Illustrator

SASHA POKHVALIN

Illustrator

DAVID 
BELFORD

Editor

KONSTANTIN GUZ

Photographer

STARKY

Director of Pet Relations

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